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Enjoy Veganuary one delicious bite at a time


Watch our chefs’ tasty plant-based cooking demos here

Chef Ceren Topal cooking a General Tso Cauliflower dish.

Good news if you’re taking part in this year’s Veganuary and would like some tasty dish inspiration? Four of our talented chefs, based at Hive, have given a cooking demo on how to prepare some easy and delicious vegan dishes that can be enjoyed this month or at any time of year. They show us how to prepare some classic dish favourites the plant-based way. See links to the demos below.

The number of people taking part in Veganuary continues to rise every year. In fact, a record number are expected to sign up for this year’s challenge. By the end of this month, the not-for-profit organisation, Veganuary, expects to have reached the milestone of 2 million participants since its launch in 2014*.

The annual one-month campaign was started by a British couple with a strong passion for veganism. They launched a pledge encouraging people to switch to a plant-based diet for the month.

Veganuary’s mission to encourage people to try a vegan lifestyle goes hand in hand with the Unilever Future Foods ambition, which has plants and alternative proteins at its centre. That’s why our brands such as The Vegetarian Butcher, Hellmann’s, Magnum and Ben & Jerry’s are committed to making the journey towards plant-based eating accessible to all by creating tasty vegan alternatives to traditional foods.

Our talented chefs have a key part to play in Unilever’s foods innovation journey. They inspire our business and help consumers and professional chefs to create delicious and healthy meals that benefit both people and planet. Chefs’ innovative solutions show how going vegan is about enriching your life with new flavours and experiences, rather than denying yourself.

Watch our Hive chefs’ tasty cooking demos

Chefs are masters of flavour. Their food expertise has a crucial role to play in supporting people to successfully transition to plant-based diets.

Hive-based chefs Ceren Topal, Leonardo Carvalho, Ozgun Ozenen and Evert Vermandel show us how to cook these four tasty vegan dishes:

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